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4/16/11

Top Korean talent agencies form new comapany to push K-pop overseas

SEOUL: Korean superstar Bae Yong Joon's talent agency KEYEAST Entertainment revealed Friday that it will form United Asia Management (UAM) in conjunction with five other top Korean talent agencies to push K-pop overseas, reported Korean media. 

KEYEAST Entertainment's partners are Korean talent agencies MEnt, Star J Entertainment, SM Entertainment, YG Entertainment and JYP Entertainment. 

"We will be pooling each company's business knowledge and network systems to form the foundation of our new agency. 

"We are looking forward to this collaboration and the synergies it will bring for the advancement of not only Korea's entertainment industry, but Asia's as well," KEYEAST Entertainment CEO Yang Geun Hwan was quoted as saying.

UAM will represent artistes currently managed by all the six companies involved, on the Asian stage.

This move will effectively bring K-pop luminaries like Rain, Big Bang, Kim Hyun Joong, Super Junior, Girl's Generation and the Wonder Girls under one management agency when they are promoted outside Korea in Asia.

According to a press statement from KEYEAST Entertainment, UAM will also manage the international copyrights of its stars as well as implement a new media production system for dramas, films and other media projects.







source) http://www.channelnewsasia.com/stories/entertainment/view/1122055/1/.html
 

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